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The Glad Wall and Why Brands Must Revisit Their Protest Ads Post-Pepsi

“We have a lot of trash to get rid of,” says copy above a Glad-branded trash can. Leaving aside the question of what a commercial is doing in the middle of an art exhibition, the stunt, while unique in its execution, is in keeping with lots of work by brands in recent years that takes aim, broadly, at กระเป๋าแบรนด์ shuberry hatred or injustice. In the wake of the Pepsi debacle, though, it may be harder—at least for a while—to seem sincere when tying a political message to one’s product pitch. On the one hand, “The Glad Wall” is an innocuous protest against hate and a call for the world to be a better place. On the other hand, it implies Glad is helping to make that happen. But is it? In some ways, yes. Glad and its parent, Clorox, have been committed to environmental causes, partly through product innovation, for years. Among other efforts, Alma กระเป๋าแบรนด์ฮ่องกง created the Glad Tent at SXSW a few years ago, stressing the importance of picking up trash after musical festivals, and the Fresh Vs. Rotten demo wall to demonstrate that Glad cling กระเป๋าแบรนด์ carpisa wrap keeps food fresher longer, which is also good for the environment.

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